Prepare to Applaud Twitter’s Latest Move in Television

Twitter has done a pretty impressive job of maintaining its popularity through the years, which is certainly saying something considering all of the visually-appealing apps that have come out in the last decade. And while many were assuming that Twitter was slowly going to have to bow out of the game, recent updates say otherwise.

You can always teach an old dog new tricks, and Twitter has been working hard to stay relevant. Even amongst the short attention spans of the social media-happy, Twitter is working on a few clever ways to keep people involved in the wordy app.

A New Place for TV

So, it’s fair to say that television is a little…crowded these days, am I right? It’s a dog-eat-dog world out there if you’re not always advertising your own sitcom specials like Netflix, Amazon and Hulu have been doing.

In order to compete with the slew of new shows that are sure to be airing this fall all across the board, some sitcoms are taking a new approach to gaining viewers. In a recent entertainment report it was shared that Fox and Twitter are partnering up to air specific sitcom episodes via the popular blue bird application.

The idea is that Twitter will be responsible for airing some of the first episodes of new sitcoms prior to their debut on television, in order to gain some traction and interest ahead of time. One of the shows that is said to be airing is a new comedy titled “Ghosted”, which stars comedy pros Craig Robinson and Adam Scott.929MV5BODMxMDkxMDg2MF5BMl5BanBnXkFtZTgwNjc5MjU5MjI@__V1_UX182_CR0,0,182,268_AL_

While many television shows have previously used social media apps to share clips and previews as a means of gaining interest, this time around Twitter is sharing episodes from start to finish.

When Can We Watch?

Twitter will be airing Ghosted every night at 9PM ET (6PM PT) from Thursday September 21st, until Sunday September 24th. This is the first time that a show is airing fully via Twitter, so it will be interesting to see what kind of response potential fans provide.

Why Hasn’t This Happened Before?

Unbeknownst to me, Twitter has actually streamed other shows before such as “A Night with My Ex” (Bravo), “Claws” (TNT) and “I’m Dying Up Here” from Showtime. However, Twitter has never had to option to air the episodes before their television debut, which means their viewers are often less die-hard fans who have missed episodes previously.929DKNASqKV4AAN-PO

Other perks of this idea include having the show’s main stars, Robinson and Scott introducing the show live and the cast doing live Q&A’s on Twitter after every episode.

While other shows may be in the midst of getting the Twitter treatment, other existing shows are also tapping into the gold mine including the popular show “Empire”. Live feeds will be up and running an hour before the show airs each of its new episodes this fall, allowing fans and cast members to chat and discuss the coming episode for added build-up and interest.


Will you guys be adding Twitter’s newest addition to your news feed? Let us know what you think of a move like this! Looking for ways to catch some of the latest movies mere weeks before their releases? Be sure to check out how Apple and Universal are pairing us to give you new movie releases on the double!

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